DecisionKits
Influencer ROI & Gifting Tracker — Excel Template
Influencer ROI & Gifting Tracker — Excel Template
- One-off payment & lifetime use
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Track every collaboration with clarity using this influencer ROI & gifting tracker Excel template. Log costs, gifted value, clicks, conversions and revenue per creator, while CPE, CPC, CVR, ROI and ROAS are calculated automatically. Designed for brands that want to treat influencer marketing like a measurable performance channel.
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WHAT IT SOLVES
WHAT IT SOLVES
Influencer marketing often feels subjective and hard to measure. This tracker centralises all collaborations, turning scattered screenshots and guesses into a clear performance view. It helps you see which creators deserve more budget, which partnerships to pause and how gifting compares to paid collabs in real return on investment.
WHAT YOU GET
WHAT YOU GET
You receive a structured Excel template with an influencer database tab, automatic calculations for CPE, CPC, CVR, ROI, ROAS and total investment, plus a dashboard summarising spend, gifted value, revenue and top performers. Realistic sample data is included so you can understand how the tracker works from day one. Every purchase includes the Excel file, a README guide, a single-company license, and a Why This Tool Matters document.
HOW IT WORKS
HOW IT WORKS
Add each influencer and campaign as a new row: platform, followers, collab type, costs, gifted products and performance results such as clicks, conversions and revenue. The template then calculates key metrics and an overall influencer score so you can easily compare creators and see who truly drives results. Works in Excel and Google Sheets. No plugins or setup required.
