Built for the people who run the business.
Decision Kits exists because the tools that drive great business decisions shouldn't require a finance team or a consultant to build. They should be ready when you need them.
The problem we set out to solve
Most businesses have the data. What they lack are the tools to turn that data into a decision. The gap between knowing your revenue and understanding your margin, between tracking orders and knowing your supplier reliability, between logging ad spend and understanding your true CAC — that gap costs businesses time, money, and clarity every single day.
Professional financial and operational models exist. Investment banks use them. Large corporations employ teams to build and maintain them. But for the founder running a DTC brand, the marketing manager tracking five channels, or the operations lead juggling twelve suppliers — those tools have always been out of reach. Either too expensive, too complex, or simply not built for the decisions they actually need to make.
Decision Kits was built to close that gap — professional-grade tools, built for the people who actually run the business, ready to use in minutes.
What we built
Every Decision Kits template is built to a single standard: open the file, enter your numbers, get a clear answer. No setup. No formula-building. No consulting engagement required.
Each template ships with pre-built formulas, a colour-coded input system (blue = your data, yellow = calculations, green = outputs), a dashboard with 8+ KPI tiles, and a plain-English takeaway that explains what the numbers mean and what to do next. Every purchase includes a README, a full license, and a Why This Tool Matters guide explaining the business case behind the model.
The templates are built on 20 years of experience in information management and business intelligence — which means the metrics tracked, the formulas used, and the outputs surfaced are the ones that actually matter for running a business, not the ones that look impressive in a dashboard.
How we think about this
Every decision we made in building these templates comes back to four principles.
Clarity over complexity
Every template is designed around one question it must answer. We don't add features that obscure the decision.
Decisions, not reports
These are not reporting tools. They are built for the specific moment when a decision must be made — and the answer needs to be clear.
Reality, not optimism
Every model is built to stress-test assumptions, not validate them. The downside case is always visible.
Systems, not silos
No tool exists in isolation. Each suite is designed so the 10 templates connect to each other — because real decisions connect too.
Who Decision Kits is for
Decision Kits is built for the people running the business day to day — not the analyst team, not the CFO with a Bloomberg terminal, but the founder who needs to know if they can afford the hire, the marketing manager who needs to understand true CAC, the operations lead who needs to see which supplier is quietly becoming a problem.
If you run an e-commerce brand, a DTC business, or an early-to-mid stage company and you make decisions that involve numbers — cash flow, margins, suppliers, ad spend, inventory, team capacity — there is a Decision Kits template built for exactly that decision.
Ready to make better decisions?
Start with a free template and see the quality for yourself — or browse all 50 templates across 5 suites.