Learn to use your templates like an operator.
Step-by-step guides for every suite — how to set up your templates, what each metric means, and how to use the outputs to make better decisions.
🆕 New to Decision Kits? Start here → Getting Started with Decision Kits — How to Use Your Templates Like an Operator
Browse guides by suite
Each suite has its own set of guides — pick the function most relevant to your business right now.
E-Commerce
Cash flow, channel P&L, LTV, returns, and SKU margins. Guides for DTC and e-commerce operators.
Browse suite →Financial
3-statement models, runway planning, pricing, and unit economics. CFO-level clarity without the CFO.
Browse suite →Marketing
Ad spend, email, SEO, funnel tracking, and brand health. Know exactly where your marketing money goes.
Browse suite →Operations
Inventory, suppliers, fulfilment costs, and warehouse accuracy. Run operations without the guesswork.
Browse suite →Entrepreneurs
Business model, P&L forecast, cash runway, investor KPIs, and hiring plan. Everything a founder needs from day one.
Browse suite →Try before you buy
Download the free P&L template and experience the Decision Kits standard before purchasing.
Get it free →Latest guides & insights
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How to Use Your Templates Like an Operator
The colour system, step-by-step setup, and six habits that make these templates work harder for your business.
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How to Run Creative & Landing Page Tests That Improve Conversions
A practical guide to A/B testing using the Landing Page & Creative Testing Tracker.
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How to Evaluate Influencers & UGC Creators Using ROI
A simple framework for measuring influencer campaign value using the Influencer ROI Tracker.
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How to Track Paid Ads Performance Across Meta, Google & TikTok
Monitor ROAS, CAC, CTR, and CVR across all paid channels using one structured dashboard.
Read guide →Ready to start using the templates?
Browse all 50 templates across 5 suites — or download the free P&L template and see the Decision Kits standard for yourself before you buy.