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DecisionKits

MER-Based Ad Spend Planner

MER-Based Ad Spend Planner

$49.00 USD
$49.00 USD
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No taxes apply. Digital product — instant download after checkout.
  • One-off payment & lifetime use

The MER-Based Ad Spend Planner helps e-commerce founders, growth teams, and CFOs plan advertising budgets with confidence.
Enter your current spend, MER, and performance targets to visualize how budget changes impact MER, CPA, and profit across Meta, Google, and TikTok.
Built to protect profitability, it calculates recommended spend levels that stay within your target MER and maximum CPA limits — keeping your growth efficient and sustainable.

WHAT IT SOLVES

Scaling ad budgets often erodes efficiency. This tool guards your spend using target MER and Max CPA, helping you grow without compromising profitability.

WHAT YOU GET

A ready-to-use Excel model comparing spend, MER, CPA, and profit curves for Meta, Google, and TikTok. Includes dashboards, charts, and clear spend recommendations.

HOW IT WORKS

Input your data for each channel — the dashboard instantly calculates profitability trends and recommends safe spend ranges that keep MER and CPA in check.

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