DecisionKits
Channel Profit & Loss
Channel Profit & Loss
- One-off payment & lifetime use
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The Channel Profit & Loss Excel Template helps e-commerce founders and CFOs track profitability across DTC, marketplaces, and wholesale channels.
Calculate revenue, gross margin, contribution margin, and net margin automatically — in a clean, board-ready Excel format.
This financial model reveals how ad spend, fees, fulfillment, and fixed costs impact your bottom line, with built-in CAC and MER analysis.
Perfect for e-commerce and retail teams who want to understand true channel performance and make smarter, data-driven decisions.
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WHAT IT SOLVES
WHAT IT SOLVES
Most brands track sales but not profit per channel. This Excel template shows which channels drive margin — and which drain it — helping you allocate budget and scale sustainably.
WHAT YOU GET
WHAT YOU GET
A ready-to-use Excel template for e-commerce P&L tracking. Includes automatic GM$, Contribution $, and Net Margin calculations, plus visual dashboards and CAC/MER metrics by channel.
HOW IT WORKS
HOW IT WORKS
Paste your monthly channel data (DTC, Marketplace, Wholesale). The template auto-calculates margins, KPIs, and visual charts, giving you a full channel P&L without manual spreadsheets.
I can finally explain margin and cash flow to my team without hiring anyone. The reports are crystal clear.
I plug in my Shopify exports once a week and get my profit report automatically. Huge time-saver.