DecisionKits
Landing Page & Creative Testing Tracker — Excel Template
Landing Page & Creative Testing Tracker — Excel Template
- One-off payment & lifetime use
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Run tests with confidence using this landing page & creative testing tracker Excel template. Log A/B variants, traffic, conversions, revenue and spend, while CVR, CTR, revenue per session, revenue per click and ROAS are calculated automatically. Built for marketers who want structured, repeatable experimentation instead of guesswork.
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WHAT IT SOLVES
WHAT IT SOLVES
Most teams run A/B tests but quickly lose track of what was tested, which variant won and why. This tracker centralises all experiments, making it easy to compare landing pages and creatives, avoid repeating failed ideas, and build a learning library that steadily improves your conversion rates and ad efficiency.
WHAT YOU GET
WHAT YOU GET
You receive a structured Excel template with a tests tab for landing pages, creatives and offers, automatic calculations for CVR, CTR, revenue per session, revenue per click and ROAS, plus a dashboard that highlights total tests, completed variants, best performers and average KPIs. Sample tests are included so everything makes sense immediately.
HOW IT WORKS
HOW IT WORKS
Add each test variant as a row with its hypothesis, dates, traffic source, URL or creative name, sessions, clicks, conversions, revenue and spend. The template automatically calculates your core performance metrics and aggregates them in a dashboard so you can clearly compare variants and choose winners based on data.
