DecisionKits
Marketing Budget Planner - 12-Month Spend & ROI Model
Marketing Budget Planner - 12-Month Spend & ROI Model
- One-off payment & lifetime use
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A complete 12-month marketing budget Excel template to plan channel spend, track performance, and calculate ROI. Includes Meta, Google, TikTok, Email, SEO, Influencers, Tools, and Brand spend. See CAC, MER, ROAS, and rolling monthly evolution with built-in scenario planning. Designed for modern marketing teams.
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WHAT IT SOLVES
WHAT IT SOLVES
Open the Inputs tab — blue cells are yours to edit. Enter your planned spend, actual spend, and actual revenue per channel for each month. Switch to the Dashboard tab — 8 KPI tiles update automatically showing total budget, total revenue, blended ROAS, best performing channel, and budget utilisation. Use the scenario toggle to model Lean, Base, or Growth assumptions without touching the base data. Works in Excel and Google Sheets.
WHAT YOU GET
WHAT YOU GET
A 12-month Excel model covering 8 marketing channels — Meta, Google, TikTok, Email, SEO, Influencers, Tools, and Brand. Enter planned and actual spend plus revenue per channel per month. The dashboard calculates CAC, MER, ROAS, budget variance, and blended ROI automatically. Includes a 3-scenario toggle (Lean / Base / Growth), a full-year channel performance summary, and a plain-English Marketing Takeaway. Ships with a README, single-company license, and Why This Tool Matters guide.
HOW IT WORKS
HOW IT WORKS
Most marketing teams track spend in one place and revenue in another — and never see the full picture. This template connects your planned budget, actual spend, and revenue per channel in one model. You see exactly which channels are over budget, which are underperforming, and what your blended ROI looks like across the full year — before the money is gone.
