DecisionKits
Paid Ads Performance Dashboard
Paid Ads Performance Dashboard
- One-off payment & lifetime use
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Understand your ad performance at a glance with this paid ads dashboard excel template. Track spend, ROAS, CAC, CTR and more across Facebook, Instagram, TikTok and Pinterest, with 12-month views, auto-calculated metrics, sample data, and a clean DecisionKits layout built for founders and marketers.
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WHAT IT SOLVES
WHAT IT SOLVES
Most teams check Meta, Google, and TikTok separately and never see the full picture. Spend is tracked in one place, results in another, and the question of which channel is actually driving profitable growth never gets a clear answer. This template gives you one structured view across all three — so you can compare, decide, and scale with confidence.
WHAT YOU GET
WHAT YOU GET
A multi-channel paid ads Excel dashboard with 12-month views, funnel metrics, CAC and ROAS by channel, and clear comparisons between Meta, Google, and TikTok. Auto-calculated metrics include CPC, CTR, CVR, CAC, ROAS, MER, and a channel performance score. Realistic sample data included. Every purchase includes the Excel file, a README guide, a single-company license, and a Why This Tool Matters document.
HOW IT WORKS
HOW IT WORKS
Enter monthly spend, results, and funnel events for Meta, Google, and TikTok. The template instantly calculates CPC, CTR, CVR, CAC, ROAS, MER, and channel scores, then feeds them into a clean dashboard. Works in Excel and Google Sheets. No plugins or setup required.
