1 1

DecisionKits

Cohort LTV & CAC Payback

Cohort LTV & CAC Payback

$49.00 USD
$49.00 USD
Sale Sold out
No taxes apply. Digital product — instant download after checkout.
  • One-off payment & lifetime use

The Cohort LTV & CAC Payback Planner helps e-commerce founders and CFOs measure how quickly acquisition costs are recovered.
Track monthly gross margin dollars per new customer over 24 months to understand each cohort’s LTV, ROI, and payback timing.
The dashboard visualizes cumulative LTV curves, payback months, and weighted portfolio metrics, helping you identify which cohorts and channels return investment fastest — and where to focus your marketing spend for sustainable growth.

WHAT IT SOLVES

Understanding when customer acquisition costs pay back is essential for sustainable growth. This tool helps you calculate LTV, ROI, and payback timing for each cohort — so you know exactly where to reinvest.

WHAT YOU GET

A 24-month cohort model in Excel that calculates cumulative LTV (GM$), payback month, and ROI, with a dashboard for weighted portfolio KPIs and charts for quick insights.

HOW IT WORKS

Input cohort data (CAC, new customers, monthly GM$) and the tool automatically calculates cumulative GM$, payback month, and long-term ROI. Use the dashboard to compare cohorts and focus on the fastest-returning investments.

View full details