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DecisionKits

ECOM CFO — Wholesale vs DTC Profit Simulator

ECOM CFO — Wholesale vs DTC Profit Simulator

$49.00 USD
$49.00 USD
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No taxes apply. Digital product — instant download after checkout.
  • One-off payment & lifetime use

The Wholesale vs DTC Profit Simulator helps e-commerce founders and CFOs compare profitability across DTC, marketplace, and wholesale channels.
Adjust prices, costs, and customer-acquisition assumptions to instantly see per-unit and total margins, plus the optimal channel mix for maximum profit.
Built for strategic planning, it replaces guesswork with clear visuals and data-driven insights.
Designed for e-commerce brands managing multiple sales channels who need clarity on where profits truly come from.

WHAT IT SOLVES

Balancing sales between DTC, marketplace, and wholesale can be complex. This simulator reveals which mix drives the highest margin and total profit — making channel strategy decisions clear and data-based.

WHAT YOU GET

A two-sheet Excel template that compares per-unit and total profitability across three channels. Includes automated charts, sample data, and a dashboard that highlights the most profitable DTC share.

HOW IT WORKS

Fill in your prices, costs, and CAC assumptions. The dashboard instantly updates with margin charts and a profit curve showing how total contribution changes as your DTC share increases.

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